Business Development

Crescent’s Comprehensive Business Development Strategies

The business development strategies championed at Crescent Hotels & Resorts are the result of years of hands-on experience within the hospitality industry. To formulate opportunities and overcome challenges for owners and developers, we optimize the diverse range of issues related to development throughout each phase of the process. Our established relationships across all major brands and networks offer the alliances necessary to ensure a successful transaction, clear strategy for the asset, and quick ramp in performance. From sourcing acquisitions, development opportunities and due diligence support, to evaluating branding and opportunities for improvement, it’s easy to see why Crescent is one of the most respected hotel development companies in the industry.

  • Deep Network Across the Hospitality Industry
  • Due Diligence Insight from Crescent's Operations and Sales Teams
  • Franchise-Agreement Negotiation
  • Property Improvement Plan Management and Pricing
  • Revenue Strategy Implementation
  • Pre-Opening Procurement and Marketing
  • Repositioning and Rebranding
  • Strong Broker Relationships
  • Numerous Sources for Lead Generation
  • Debt Sourcing
  • Superb Underwriting Capability
    • Excel Modeling
    • Market/ Revenue Upside Analysis
    • Cost Efficiency Analysis
    • PIP Analysis Inclusive of Pricing
    • Return Analysis


Consistently ranked as one of the top third-party, independent hotel management companies in North America,Crescent is committed to delivering excellence in hotel operations, profitability, and guest service.

Discover how Crescent Hotels & Resorts — one of the premier hotel management companies in the U.S. and Canada — can give you the competitive edge for superior profitability and service by  contacting us today.

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