Food and spirits are essential to the modern travel experience. Constantly challenging the ordinary, the Latitudes team are experts in conceiving, developing and launching unique, high-quality food and beverage outlets from coast to coast and internationally. Blending strong business acumen with culinary arts, the restaurant development team at Latitudes: Lifestyles by Crescent can elevate existing F&B assets or create a hot new restaurant concept from scratch.
With national purchasing power, proprietary business intelligence tools that are customized to your operational needs, and training and staff management techniques, we help you increase profitability and guest satisfaction.
Our expert consultants know how to maximize the profits of your food and beverage outlets and restaurants. We handle the direction, design and operations with an emphasis on cuisine and atmosphere, service, technical training, profitability, asset enhancement and proactive guest engagement through marketing and promotions.
Our extensive thought process creates endless possibilities for the development of new and unique food and beverage concepts. Our Latitudes culinary team crafts each restaurant and bar concept using research and expert insight to find the individuality and story behind each venue.
Connecting the design aesthetic, menus and style of the concept with the city or region, we foster an authenticity that resonates with guests and locals. We challenge and reimagine the status quo and implement it with precise operational systems. We turn science into art.
We are a team of culinary professionals, chefs and mixologists. We produce approachable, well-executed experiences by focusing on the fundamentals of service and gastronomic excellence.
We achieve this through solid operations, a culture of innovation, well-executed principles of service and a deep understanding of travelers and markets to showcase regional menus and local flavors. We channel our energies on things that have the greatest impact on guest satisfaction and revenue growth.
From coast-to-coast and internationally, the Latitudes Collection boasts more than 258,000 sq. ft. of meeting and event space in its lifestyle collection. From corporate conferences and executive retreats to special events and celebrations, the Latitudes approach produces unique event experiences for guests and captures food and beverage revenue for hotels and resorts.
We develop chef-driven, locally inspired event menus, service standards and proactive sales tactics to drive incremental revenues from banquets and catering. We blend culinary arts and cost-control procedures with a mindful approach to menu design and presentation.