Innovative Hotel Management Company With A Bold Spirit

Crescent Hotels & Resorts, founded in 2001 by Chairman and Chief Executive Officer Michael Thomas George, has evolved alongside the ever-changing hospitality industry over the years, but its core philosophy has remained consistent. With this stability, Crescent has successfully endured several extreme challenges, ranging from the 2008 economic crisis to the COVID-19 pandemic, and built a diverse portfolio from the foundation that George envisioned at the start. As the company celebrates its 25th anniversary in 2026, George reflected on its legacy and its journey while also looking forward to further growth.

Hilton Phoenix Resort at The Peak, a longtime fixture in the Valley and a destination woven into Phoenix's hospitality history, has unveiled a series of newly completed guest-facing spaces, marking the first phase in a comprehensive reimagining since the Resort's acquisition by Pivotal Group in late 2024.

The updates introduce the Ocotillo Wing, formerly the South Tower, which includes a redesigned lobby and several new social and gathering spaces now open to guests. Together, the enhancements reflect a refreshed, modern approach to the guest experience while maintaining the character and sense of place that have defined the Resort for decades.

For too long, the hotel restaurant existed solely because the building needed one. Guests knew it, locals knew it, and if we're being honest, most of the industry knew it, too. For guests, the hotel restaurant was simply a convenience, a fallback, a place you ended up when you were too tired to find something better. 

That era is over. There has been a cultural and commercial shift with consumers, which forced a simple but powerful reframe: food and beverage as a revenue platform, not an amenity. And the hotels that have not gotten the message yet are paying for it in ways that show up clearly on the bottom line. 

In partnership with William Cole Companies and Abo Empire, a New Mexico family office, Crescent returns to management of this iconic Southwestern resort

SANTA FE, N.M., March 18, 2026 /PRNewswire/ -- Crescent Hotels & Resorts welcomes La Posada De Santa Fe back to its portfolio.

With the addition of this notable property to its collection, Crescent deepens its commitment to preserving landmark hospitality experiences while driving strategic growth. Plans are already underway to enhance and refine the beloved Santa Fe hotel, while remaining true to its southwestern roots and rich cultural connections.

The 248-room JW Marriott Reston Station is an indication that Reston is more than just a techie corridor; it demonstrates how the town continues to become a high-end destination through its living, retail and F&B offerings. Consider the hotel: On the ground floor, The Simon was called out by Eater as a restaurant to know and where one of the standout dishes is the dry-aged duck a la presse—pour deux.

Further expanding its presence in the branded lifestyle segment, Crescent Hotels & Resorts has assumed management of the Renaissance Columbus Downtown Hotel.