Originality and the Spirit of Hospitality

Maureen O'Brien is a hospitality professional with more than 20 years of sales and marketing experience and over 25 years in the hospitality industry. Her specialty is on branded and independent, Lifestyle Hotels & Resorts with experience that spans over the course of her twenty-five-year career.

As the Sr. Vice President of Sales & Marketing for the Lifestyle Division, Maureen's focus is on driving optimal sales results, innovative marketing strategies and a collaborative approach in working with and developing individuals and teams to reach their professional and personal goals.

Over the course of Maureen's career, she has successfully repositioned underperforming hotels, opened new hotels, successfully transitioned brand transitions and overseen hotels in the United States, South America and the Caribbean. She led teams in recreating lifestyle brands, created new Lifestyle transitions hotels, opened new hotels, completed brand transitions, repositioned distressed assets and has overseen hotels and resorts throughout the United States, Caribbean and European markets as well as development projects worldwide.

Prior to joining Crescent Hotels & Resorts, Maureen held Senior Vice President, Vice President, Regional and Director of Sales & Marketing for a variety of brands and hotel companies. Maureen holds a bachelor's degree in hospitality management with a minor in Economics from Southern New Hampshire University. Maureen completed a Global Leadership Certification from the Warton School of Business.

Jonna Helm is a hospitality professional with nearly 20 years of revenue management experience and over 25 years in the hospitality industry. Her specialty is on branded and independent, Lifestyle Hotels & Resorts with experience that spans over the course of her twenty-year career.

As the Vice President of Revenue Strategy for the Lifestyle Division, Jonna focus is on delivering profitability through a hands-on approach in developing and mentoring a team of revenue management professionals; in-depth evaluation of market intelligence and data analysis and instituting strategic revenue optimization plans and actions to drive results and maximize RevPAR.

Over the course of her career, Jonna has successfully opened new hotels, completed brand transitions, repositioned distressed assets and has overseen hotels and resorts throughout the United States, Caribbean and European markets.

Prior to joining Crescent Hotels & Resorts, Jonna held Regional Vice President and Senior Director roles with various management companies. Jonna holds a Master of Business Administration in Hospitality Asset Management and Property Development from the University of Denver.

Michael brings a wealth of industry experience with over 30 years in food and beverage. He brings a strong background in culinary operations in both the hospitality and restaurant industries. Prior to joining Crescent, Michael held the role of Vice President of Culinary Operations with Sage Restaurant Group, where he was an intricate part in the creation of opening 13 award-winning restaurants and hotels. Michael has direct involvement in property operations, as well as the development and implementation of detailed policies and procedures.

In his role as Senior Vice President of the Crescent Restaurant Group, Michael leads Crescent's food and beverage team within the operations department.