Originality and the Spirit of Hospitality

Sherry most recently oversaw the commercial team efforts of 29 hotels with CSM corporation, where she led the redevelopment of the 
Marketing, revenue, and sales efforts to better serve the hotels within the portfolio.  Before CSM, she worked for Aimbridge/Interstate for seven years, starting as a Vice President of Sales and working her way up to SR Vice President of Sales and Marketing, at the time, overseeing new builds and transitions as well as a full region of hotels.  She oversaw the  Aimbridge trophy assets such as South Seas Island Resorts and The Diplomat Hollywood,  She is an accomplished sales and marketing professional with deep experience in independents, resorts, new builds, and branded hotels.  Sherry lives in Florida with her husband and two sons, all of which are firefighters! 

Caroline has over 25+ years of a unique combination of Operations experience in third party management, boutique and lifestyle hotels and various restaurant & bar environments. Prior to joining Crescent, Caroline served in senior management roles for Palm Restaurant Group, Disney, Viceroy Hotel Group, Kimpton, sbe Hotels & Restaurants, Commune Hotels & Resorts, Davidson Hospitality Group and most recently Trailborn Hotels.

Vice President, Revenue Strategy 

Alfio has worked in the food and beverage industry for over 17 years. Through his career he has worked with celebrity chefs, won food network shows, led successful celebrity chef galas for universities and has been key in product development and operations for over 45 successful openings, transitions and re-concepting efforts. Through tenure at Hornblower Cruises and Events and PM Hotel Group, he has worked to elevate product offerings, operations and efficiencies for multiple companies and ownership groups.

His last position with TPG Hotels, Resorts & Marinas he served as Vice-President of Food &  Beverage Prior to that he worked as Corporate Director, Bars & Restaurants at PM Hotel Group where he was accountable for overall revenue generation for all bar and restaurant outlets across the portfolio and oversaw 90+ million in outlet sales.

With nearly 10 years of hospitality-focused digital marketing experience, and a combined 14 years of copywriting, public relations, social media and digital marketing experience, Katy has honed her creative and analytical skills with hotels and resorts across the U.S., Mexico and Europe. She has had the pleasure of working both on-property in markets including San Diego, Miami and Virginia Beach, and at the corporate level overseeing ecommerce efforts for over 100 hotels and resorts.

Having started her hospitality career while working at La Costa Resort & Spa in Carlsbad, CA, Katy found her passion by focusing specifically on independent, boutique and lifestyle hotels and resorts. While at La Costa Resort, Katy oversaw and implemented a full-scale, strategic overhaul of the resort's CRM program, resulting in a 65% increase in YOY email-generated revenue. A lifelong, self-professed creative writer, it wasn't until Katy's introduction to Google Analytics when she found particular interest in marrying her love for writing with data-driven insights to guide her hotels' strategies and successes.

Originally from Plymouth, MA, Katy first discovered her love for travel (and warmer weather) while studying abroad in Sydney, Australia. Since then, she's chased sunshine and coastal living, never living more than a few miles from the beach.

Camille started her journey in hospitality in her very first job as a dishwasher in her sweet hometown of Chicago. Fast-forward 20 years, Camille has operated, opened, rebranded, and renovated several flagged, independent, lifestyle, and luxury hotels and restaurants with the most recent being the 26^th Le Meridien in the United States, Le Meridien St. Louis Clayton.

 

In her tenured career in sales and marketing, Camille has led opening and rebranding efforts for several high-profile hotel projects including The Zachary, A Tribute Hotel, Crowne Plaza Chicago West Loop, Hotel Sax, and more in sales and marketing leadership roles.  She has also pulled through full scope renovations for Marriott, Radisson, and Embassy Suites.

 

Along with all things hotel and marketing, Camille enjoys sunny Sunday-Fundays, trying new restaurants, playing 18 holes with her two sons, and browsing Humanesociety.com to rename the cute pups. 

Robbie has spent the last 22 years working in various capacities for Troon Golf at facilities all over the country. As a proven visionary and strategic leader, Robbie enjoys supporting his team and his facilities by providing them with all the tools necessary to reach their desired operational goals. Prior to joining Team Crescent, Robbie was the General Manager for Cimarron Hills Country Club.