We are a team of industry veterans, deeply focused on a practical, positive, and proactive approach. Our driving force is a dedication to help owners and investors succeed and profit while ensuring a positive management experience where associates thrive.
The Latitudes leadership team is made up of innovative, forward-thinking hospitality professionals. We are hotel operators at heart and approach every challenge with authenticity, originality, and a true spirit of what hospitality means today. That's why Latitudes: Lifestyles by Crescents Hotels & Resorts is the management platform for today's lifestyle hotels and resorts.
Sherry most recently oversaw the commercial team efforts of 29 hotels with CSM corporation, where she led the redevelopment of the
Marketing, revenue, and sales efforts to better serve the hotels within the portfolio. Before CSM, she worked for Aimbridge/Interstate for seven years, starting as a Vice President of Sales and working her way up to SR Vice President of Sales and Marketing, at the time, overseeing new builds and transitions as well as a full region of hotels. She oversaw the Aimbridge trophy assets such as South Seas Island Resorts and The Diplomat Hollywood, She is an accomplished sales and marketing professional with deep experience in independents, resorts, new builds, and branded hotels. Sherry lives in Florida with her husband and two sons, all of which are firefighters!
Caroline has over 25+ years of a unique combination of Operations experience in third party management, boutique and lifestyle hotels and various restaurant & bar environments. Prior to joining Crescent, Caroline served in senior management roles for Palm Restaurant Group, Disney, Viceroy Hotel Group, Kimpton, sbe Hotels & Restaurants, Commune Hotels & Resorts, Davidson Hospitality Group and most recently Trailborn Hotels.
James Alexander Eason Jr. is a meticulous Revenue Management Leader with over 20 years of expertise in the hospitality industry. Prior to joining Cresent in 2022, James led the revenue management efforts for The Ritz-Carlton and Langham Hospitality Group in North America.
James has held several leadership roles in the industry, including Regional Director of Revenue Management at Langham Hospitality Group and Sr Director of Revenue Strategy with The Ritz-Carlton Hotel Company He has a proven track record of driving property and portfolio performance, improving business processes, and managing high-profile strategic initiatives.
James attended the Cornell School of Hotel Administration and the University of Maryland, where he studied Business Administration and Management and Aerospace Engineering, respectively. He also holds a Pulmonary Certification from the United States Air Force where he proudly served in the early 90's.
Alfio has worked in the food and beverage industry for over 17 years. Through his career he has worked with celebrity chefs, won food network shows, led successful celebrity chef galas for universities and has been key in product development and operations for over 45 successful openings, transitions and re-concepting efforts. Through tenure at Hornblower Cruises and Events and PM Hotel Group, he has worked to elevate product offerings, operations and efficiencies for multiple companies and ownership groups.
His last position with TPG Hotels, Resorts & Marinas he served as Vice-President of Food & Beverage Prior to that he worked as Corporate Director, Bars & Restaurants at PM Hotel Group where he was accountable for overall revenue generation for all bar and restaurant outlets across the portfolio and oversaw 90+ million in outlet sales.
Vice President, Integrated Marketing & Digital Solutions
Stacia is a seasoned digital marketing executive with over 20 years of experience in the hospitality industry. As a key leader at Crescent Hotels & Resorts, she brings a wealth of expertise in driving digital revenue and boosting online visibility. Known for her energetic and data-driven leadership style, Stacia excels in collaborating with property leaders to develop impactful, integrated marketing strategies.
Before joining Crescent, Stacia was the Director of Marketing & Digital at Aimbridge Hospitality, where she was honored as the 2023 eCommerce Leader of the Year within the Full-Service Division. At Aimbridge, she oversaw digital strategies for over 80 independent, luxury, and branded hotels, which generated over $300 million in annual direct digital revenue. Her extensive experience includes a 17-year tenure at Linchris Hotel Corporation, where she established and led the company's digital marketing department, supporting a diverse portfolio of 30 hotels. At Linchris, Stacia played a pivotal role in launching over 70 hotel, resort, and convention center websites, managing 12 brand conversions and rebranding projects, and driving success across all digital marketing channels.
In addition to her professional achievements, Stacia is a hotel investor and vacation rental owner, providing her with valuable insights into the industry from an operator's and owner's perspective.
With over 20-years' experience in hospitality leadership, Bryan Woodward is an accomplished, award-winning revenue producer and leader of high performing teams in the Resort, Hotel and Club verticals. Throughout his career he has been awarded notable team and individual titles, such as Crescent Hotel of the Year in 2021, Crescent's GM of the Year in 2019, and the three-time HSMAI Adrian Award Winner in Destination Marketing and Public Relations. Before beginning his career in hospitality, Bryan Woodward was an award-winning broadcast journalist with stints in radio, print media and television in the Seattle and Phoenix markets.
Senior Director, Integrated Marketing & Digital Solutions
With nearly 10 years of hospitality-focused digital marketing experience, and a combined 14 years of copywriting, public relations, social media and digital marketing experience, Katy has honed her creative and analytical skills with hotels and resorts across the U.S., Mexico and Europe. She has had the pleasure of working both on-property in markets including San Diego, Miami and Virginia Beach, and at the corporate level overseeing ecommerce efforts for over 100 hotels and resorts.
Having started her hospitality career while working at La Costa Resort & Spa in Carlsbad, CA, Katy found her passion by focusing specifically on independent, boutique and lifestyle hotels and resorts. While at La Costa Resort, Katy oversaw and implemented a full-scale, strategic overhaul of the resort's CRM program, resulting in a 65% increase in YOY email-generated revenue. A lifelong, self-professed creative writer, it wasn't until Katy's introduction to Google Analytics when she found particular interest in marrying her love for writing with data-driven insights to guide her hotels' strategies and successes.
Originally from Plymouth, MA, Katy first discovered her love for travel (and warmer weather) while studying abroad in Sydney, Australia. Since then, she's chased sunshine and coastal living, never living more than a few miles from the beach.
Camille started her journey in hospitality in her very first job as a dishwasher in her sweet hometown of Chicago. Fast-forward 20 years, Camille has operated, opened, rebranded, and renovated several flagged, independent, lifestyle, and luxury hotels and restaurants with the most recent being the 26th Le Meridien in the United States, Le Meridien St. Louis Clayton.
In her tenured career in sales and marketing, Camille has led opening and rebranding efforts for several high-profile hotel projects including The Zachary, A Tribute Hotel, Crowne Plaza Chicago West Loop, Hotel Sax, and more in sales and marketing leadership roles. She has also pulled through full scope renovations for Marriott, Radisson, and Embassy Suites.
Along with all things hotel and marketing, Camille enjoys sunny Sunday-Fundays, trying new restaurants, playing 18 holes with her two sons, and browsing Humanesociety.com to rename the cute pups.
Robbie has spent the last 22 years working in various capacities for Troon Golf at facilities all over the country. As a proven visionary and strategic leader, Robbie enjoys supporting his team and his facilities by providing them with all the tools necessary to reach their desired operational goals. Prior to joining Team Crescent, Robbie was the General Manager for Cimarron Hills Country Club.
Your career journey with Latitudes has countless possibilities.
Discover exciting positions across our company, from corporate roles to property level associates. We offer dynamic teams and work environments that inspire growth and curiosity.
Growing through Diversity, Equality and Communication
Our differences make us great. That's why we encourage open conversations about diversity, race, equity and inclusion. Through education and cultivating diverse talent, we strive to strengthen our culture and community.