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Leaders in Innovative Strategies

Amarano Lobby
With a rock-solid backbone from Crescent Hotels & Resorts, Latitudes is changing modern hotel management. With a lifestyle-driven, hotel-specific focus on management and operations, our development strategies are supported by real-world experience, a passionate and personalized approach and fresh perspectives that deliver measurable results. We embrace the independent lifestyle experience.
Designed for Performance

Designed for Performance

Our expertise and established relationships ensure a successful transaction, property development, market launch and long-term performance. We can help with acquisitions, due diligence, business plan creation and implementation, branding, positioning and website development.

We have extensive experience with new developments, including pre-opening technical services and asset positioning to ensure a successful opening and ramp-up.

Get in TouchDesigned for Performance Get in Touch
Hotel Cleveland Lounge

Partnerships, Programming & Activations

At Crescent Hotels & Resorts, our commitment to enhancing the guest experience is exemplified through a dynamic blend of local and national partnerships that drive our programming and activations. By seamlessly integrating authentic experiences and products, we elevate each stay, making it memorable and unique. Our diverse range of activations, from immersive beekeeping sessions and eco-friendly green stays to exclusive golf experiences and wellness retreats, exemplifies our dedication to crafting exceptional moments. These thoughtfully designed programs not only enrich our guests' experiences but also reflect our passion for delivering unparalleled hospitality.
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What We Do

  • Pre-Transition Analysis & Planning
  • Information Technology
  • Marketing - Digital, Social, Programming, Public Relations
  • Drive Sales and Results from all Channels and Segments
  • Revenue Management to Drive Success
  • Transparent, Prompt and Accurate Reporting
  • Associate & Guest Satisfaction
  • Food & Beverage Services
  • Capital Budget Management
  • Accounting Services
  • Pre-Opening Services
  • Lifestyle Brand Conceptualization & Development
  • Restaurant Conceptualization & Roll-out
  • Spa & Wellness Center Management
  • Retail Expertise
  • Golf Course Management
  • Marina Management
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  • Creative Restaurant Development

    Creative Restaurant Development

    The Latitudes team are experts in restaurant management and development, from bold culinary concepts to launch. We handle the direction, design and operations with an eye on local cuisine and atmosphere, training, profitability, asset enhancement and guest engagement. Blending business intelligence with culinary arts, we know how to elevate existing F&B assets or create a trendsetting restaurant concept from scratch.
    Learn MoreCreative Restaurant Development Learn More
  • Events and Meetings

    Events and Meetings

    The Latitudes Collection operates 260,000 square feet of event space from coast to coast. Chef-inspired menus, elevated service standards and proactive sales strategies drive your revenues from banquets and catering. Blending culinary arts and a mindful approach to menu design and cost-control, we create outstanding and profitable event experiences.
  • Revenue Generation and Digital Marketing

    Revenue Generation and Digital Marketing

    We develop customized sales and marketing plans to achieve greater revenue for hotels, resorts, golf courses, restaurants, spas and marinas. Designed around the opportunities of each unique business, we offer a results-driven paradigm that includes direct and global sales, revenue management, eCommerce, digital marketing, website development, SEO and social media.
  • Spa and Wellness

    Spa and Wellness

    The Latitudes: Lifestyle by Crescent team creates extraordinary lifestyle and wellness travel experiences. We develop modern concepts that connect with travelers seeking authentic spa and nature experiences.

    Our philosophy, Enriching Your Lifestyle, is the driver of our spa concepts, which honor local environments and natural and cultural surroundings. Our experienced team offers a strategic plan, including concept, development, design and service offerings, to ensure profitability.

  • Golf and Marina Management

    Golf and Marina Management

    Latitudes: Lifestyles by Crescent is an attitude. From golf resorts to coastal marinas, we offer innovative management services that create exceptional lifestyle experiences that boost profitability. We deliver a forward-thinking approach to operations, revenue generation, marketing, technology and guest services. From developing unique food and beverage programs to retail to staff training, Latitudes is redefining the game.
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