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Business Development

Your Partner In Growing Your Business

Crescent Hotels & Resorts, Business Development

Crescent's business model has always been to grow strategically with quality owners, never growing for the sake of growth. The goal of Crescent Hotels & Resorts Business Development is to assist owners in finding the best opportunities and operate effectively for a quick return on investment. Strategies championed at Crescent are the result of years of hands-on experience and an ownership mentality. We identify and optimize the diverse range of opportunities with the operational acumen owners seek.

Development Services and Strategies

To complement our hospitality management services, Crescent offers a full range of hotel development services. From pre-opening services to turn-key project management, our passionate team with years of expertise will take your property in the right direction for a successful opening.

Services Include:

  • Deep Network Across the Hospitality Industry
  • Due Diligence Insight from Crescent's Operations & Sales Teams
  • Franchise Agreement Negotiation
  • Property Improvement Plan Management and Pricing
  • Revenue Strategy Implementation
  • Pre-Opening Procurement and Marketing
  • Repositioning and Rebranding
  • Sources for Lead Generation
  • Debt Sourcing
  • Extensive Underwriting Deliverables & Analysis

Deal Sourcing

Crescent provides a broad range of services for hospitality investors. Our seasoned team helps source deals, underwrite and evaluate hotel acquisitions.

Through our extensive network, Crescent connects investors with high-yielding investment opportunities with a focus on the top Metro Statistical Areas in the United States and major Canadian markets. Crescent's expertise in value-add is illustrated through improving operations or rebranding and renovating.

Services Include:

  • Source deals on and off market
  • Identify value-add opportunities
  • Full underwriting and investment analysis modeling
  • Successful exit strategies and identifying buyers
  • Focus on the top MSA's in US and Canada

Pre-Opening and Procurement Services

Crescent is an industry leader with extensive pre-opening and procurement experience. We have successfully opened more than 80 hotels across North America under internationally recognized brands within the Marriott, Hilton, Hyatt and IHG brand families, as well as independent resorts and boutiques.

From design and architecture reviews to brand evaluations and debt sourcing, our hands-on approach and pre-opening expertise ensure your hotel ramps and stabilizes quickly.

Success Stories
Proven success from years of hands-on experience in hotel and resort management and development.


Hotel Operations

Hotel Operations

The success of your hotel is the result of seamless operations, from guest experiences to financial management. Our hands-on management approach ensures your hotels are profitable.
Crescent Restaurant Group

Crescent Restaurant Group

Our talented restaurateurs offer dynamic solutions for the development, launch and operations of hotel and resort restaurants - from concept and design to culinary arts.
Project Management

Project Management

Our rock-solid project management team oversees all aspects of your hotel development and capital improvement projects and the entire lifecycle of your asset.