Commercial Strategy

A Powerful Approach to Revenue Generation

Crescent Hotels & Resorts, Revenue Generation

The Commercial Strategy team at Crescent Hotels & Resorts is focused on ensuring greater occupancy for your properties with increased sales and revenue year after year. We develop multi-faceted sales and marketing plans for hotels and resorts to achieve maximum return on your investment.

Revenue Management

From brand strategies and due diligence to data analysis, we ensure your asset is generating revenue and maximizing your investment.

Services Included:

Brand Specialists
On-Demand Systems Training
Strategy Audits and Implementation
Data Analysis, Interpretation and Execution of Strategies
System Audits
Pre-Opening, De-Flagging and Re-Flagging
Asset Due Diligence
Career Path Focus

Marketing Support

We oversee all of your marketing platforms to ensure online presence and profitability, including omnichannel monitoring.

Services Included:

Website Audits
Quarterly Leisure and Group Promotions
F&B Marketing Activations & Toolkits
Marketing Calendar Tools & Development
Social Listening Monitoring
Application and Program Training
Online Channel Content and Graphic Monitoring
Digital Marketing Contribution
Due Diligence for Online Space Applications

Global Sales

Our global sales team has established relationships, brand expertise and major industry affiliations to energize your revenue strategies.

Services Included:
- Dedicated Corporate Global Sales Team
- Established relationships with Fortune 500 Companies
- Brand Maximization
- Mega Agency Presentations
- Trade Show representation

Memberships and Affiliations:
- GBTA, Global Business Travel Association
- MPI, Meeting Professionals International
- SGMP, Society of Government Meeting Professionals
- NTA, National Tour Association
- OMCA, Ontario Motor Coach Association
- SYTA, Student Youth Travel Association
- ABA, American Bus Association
- IGLTA, International Gay and Lesbian Travel Association
- TAG Approved Accommodations Program
- Tourism Cares is an NTA strategic partner in philanthropy, awarding grants and scholarships and participating in volunteer programs that preserve treasured natural, cultural and historic sites

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Success Stories

Proven success from years of hands-on experience in hotel and resort management and development.

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The Inverness Denver, a Hilton Golf & Spa Resort

Maximized Asset Value Creation
PGA National Resort

Maximized Asset Value Creation
The Opus Hotel, Autograph Collection

Rapid Recovery and Immediate Impact Upon Brand Conversion
Le Meridien St. Louis Clayton

Maximized Asset Value Creation
Le Meridien Chicago – Oakbrook Center

Rapid F&B GSS Score Improvement in 30 Days
Hotel PUR, a Tribute Portfolio Hotel

33% RevPAR Growth

01 / 03

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Hotel Operations

The success of your hotel is the result of seamless operations, from guest experiences to financial management. Our hands-on management approach ensures your hotels are profitable.

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Crescent Restaurant Group

Our talented restaurateurs offer dynamic solutions for the development, launch and operations of hotel and resort restaurants - from concept and design to culinary arts.

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Project Management

Our rock-solid project management team oversees all aspects of your hotel development and capital improvement projects and the entire lifecycle of your asset.

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