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Commercial Strategy

A Powerful Approach to Revenue Generation

Crescent Hotels & Resorts, Revenue Generation
The Commercial Strategy team at Crescent Hotels & Resorts is focused on ensuring greater occupancy for your properties with increased sales and revenue year after year. We develop multi-faceted sales and marketing plans for hotels and resorts to achieve maximum return on your investment.
Revenue Management

Revenue Management

From brand strategies and due diligence to data analysis, we ensure your asset is generating revenue and maximizing your investment.

Services Included:

  • Brand Specialists
  • On-Demand Systems Training
  • Strategy Audits and Implementation
  • Data Analysis, Interpretation and Execution of Strategies
  • System Audits
  • Pre-Opening, De-Flagging and Re-Flagging
  • Asset Due Diligence
  • Career Path Focus
Integrated Marketing + Digital Solutions

Integrated Marketing + Digital Solutions

We oversee all of your marketing platforms to ensure online presence and profitability, including omnichannel monitoring.

Services Included:

  • Website Audits
  • Social Listening Monitoring
  • Application and Program Training
  • Online Channel Content and Graphic Monitoring
  • Digital Marketing Contribution
  • Due Diligence for Online Space Applications
Direct Sales

Direct Sales

Our experienced team develops a custom marketing plan using competitive intelligence, tracking tools, sales campaigns and brand maximization.

Services Included:

  • Guidance of marketing-plan development and execution of revenue enhancement strategies
  • Development and implementation of marketing and advertising campaigns and materials
  • Extensive and proprietary sales training programs
  • Application of tools and systems for effective tracking and implementation of strategies
  • Focus on shifting share through evaluation of competitive intelligence
  • CresLeads - a proprietary cross-sell program
  • Brand maximization
  • Vendor relationships/preferred pricing
  • Recruiting and development of qualified sales leaders
Digital Advertising & Social Media

Digital Advertising & Social Media

We help you reach customers with an integrative digital presence, including website development, search engine marketing, social media and display advertising.

Services Included:

  • Dedicated Corporate Marketing team
  • Industry Trends and Best Practices
  • Brand Liaison
  • Search Engine Marketing & Display Advertising
  • Social Media Strategy & Best Practices
  • Reputation Monitoring and Management
  • Ongoing Training and Informational Webinars
Global Sales

Global Sales

Our global sales team has established relationships, brand expertise and major industry affiliations to energize your revenue strategies.
  • Services Included:
    • Dedicated Corporate Global Sales Team
    • Established relationships with Fortune 500 Companies
    • Brand Maximization
    • Mega Agency Presentations
    • Trade Show representation
  • Memberships and Affiliations:
    • GBTA, Global Business Travel Association
    • MPI, Meeting Professionals International
    • SGMP, Society of Government Meeting Professionals
    • NTA, National Tour Association
    • OMCA, Ontario Motor Coach Association
    • SYTA, Student Youth Travel Association
    • ABA, American Bus Association
    • IGLTA, International Gay and Lesbian Travel Association
    • TAG Approved Accommodations Program
    • Tourism Cares is an NTA strategic partner in philanthropy, awarding grants and scholarships and participating in volunteer programs that preserve treasured natural, cultural and historic sites
Success Stories
Proven success from years of hands-on experience in hotel and resort management and development.


Hotel Operations

Hotel Operations

The success of your hotel is the result of seamless operations, from guest experiences to financial management. Our hands-on management approach ensures your hotels are profitable.
Crescent Restaurant Group

Crescent Restaurant Group

Our talented restaurateurs offer dynamic solutions for the development, launch and operations of hotel and resort restaurants - from concept and design to culinary arts.
Project Management

Project Management

Our rock-solid project management team oversees all aspects of your hotel development and capital improvement projects and the entire lifecycle of your asset.