Michael is the Founder, President & CEO of Crescent Hotels & Resorts, an award-winning, nationally recognized operator specializing in full-service upper-upscale and luxury hotels, golf resorts, destination spas and distinguished restaurants. Crescent currently operates over 90 hotels and resorts and over 250 restaurants and bars in the U.S. and Canada. Crescent is one of the few elite management companies approved to operate full-service luxury hotels & resorts under the Marriott, Hilton, and Hyatt affiliation of brands. Crescent also operates a collection of iconic and lifestyle-independent hotels and resorts within the Latitudes, Lifestyles by Crescent Collection. Crescent's clients include prestigious hotel REITs, private equity firms and major developers.
Prior to founding Crescent, Michael served as Senior Vice President of Operations for Destination Hotels & Resorts, who operated signature assets including Hotel del Coronado, Eden Roc Resort and Royal Palms Resort & Spa. Prior to Destination, Michael served as Chief Operating Officer for Sunstone Hotels & Resorts and Senior Vice President of Operations for Interstate Hotels & Resorts.
Earlier in his career, Michael served as an award-winning General Manager for premier hotels with Hilton, Westin and Sheraton brand affiliations. Michael serves on numerous full-service Owners Advisory Boards for Marriott and Hilton, the Board of Directors of the American Hotel Lodging Association, Juvenile Diabetes Research Foundation, numerous educational and philanthropic organizations and previously several publicly traded hotel companies.
As Partner & Executive Vice President, Tony is the driving force behind Crescent Hotels & Resort's growth in Canada. In addition to venturing jointly with Crescent in Canada, Tony is President and CEO of Global Edge Investments (GEI), a hospitality and lifestyle-based investment company he founded in 1998. Global Edge has a range of investments in the hospitality industry, ranging from restaurants and hotels to online hospitality sites. His continued success in the hospitality business stems from a long-held passion for customer satisfaction and a drive to provide the best service.
Tony has launched 45 restaurants throughout Canada and, in 2003, opened the successful Hotel Le Germain Toronto, in which he partnered with Groupe Germain. Quebec City-based Boutique Hoteliers recently voted as one of the 50 best-managed Canadian companies for the seventh year in a row. GEI, in partnership with Freed Developments, opened the phenomenally successful Thompson Toronto Hotel. Global Edge has also taken an active role in the launch of Wahanda.com, a spa and wellness resource guide, booking engine and online community-based in London, England. Tony attended the College of William & Mary in Williamsburg, Virginia, and is the 2012 recipient of the Ontario Hostelry Institute Gold Award for Hotelier of the Year.
Mr. Rob Smith has over 25 years of experience in the hotel business working for two of the largest independent management companies, Interstate Hotels & Resorts and Carnival Hotels & Resorts, before joining Crescent in 2015.
As Chief Financial Officer, Mr. Smith has oversight of all corporate and property financial operations.
Mr. Smith has extensive on-property experience, as he has held the position of Director of Finance at eight different properties over his career.
Prior to joining Crescent Hotels & Resorts, Mr. Smith held several different financial positions with Interstate Hotels & Resorts, ultimately being promoted to Executive Vice President of Global Finance with oversight of more than 400 hotels worldwide, as well as numerous corporate and international entities.
Smith has a finance degree from Florida State University.
Mike Metcalf possesses over 25 years of hotel investment, underwriting, asset management and operations experience ranging from resort, luxury, upper upscale, convention, golf and condominium hotels. As Chief Operating Officer of Crescent Hotels & Resorts, he is engaged with Crescent's capital partner relations, hotel investment strategy, asset management oversight and securing management contracts. Mike has been instrumental in Crescent's success for many years, having served previously as Executive Vice President, Executive Vice President of Operations, Senior Vice President of Operations, Vice President of Operations, and Vice President of Business Development for Crescent Hotels & Resorts.
Mike began his career with ITT Sheraton in various operational positions, including General Manager at numerous ITT Sheraton-managed hotels. Mike served as General Manager at the prestigious PGA National Resort & Spa in Palm Beach, Sheraton LAX, and was General Manager in Orlando at both Hotel Royal Plaza and Delta Orlando Resort. Mike also served as Vice President for NR Advisors, an independent consulting firm providing asset management and interim General Manager services. Prior to Crescent, Mike served as Vice President of Operations for Providence Hospitality Partners.
As General Counsel for Crescent Hotels & Resorts, Caroline is responsible for supporting Crescent's corporate strategy related to all legal concerns, contracts, risk management, business development due diligence, investments and dispositions. Caroline also supports the Crescent hotel portfolio and clients in matters relating to general legal issues, licenses, permits, franchise agreements, human resources laws and property-specific vendor contracts.
Before joining Crescent, Caroline worked with various law firms in Virginia and Wisconsin and most recently held a judicial clerkship position at the District I, Milwaukee Court of Appeals. Caroline received her Bachelors of Business Administration in International Business from James Madison University in Harrisonburg, VA., and received her Juris Doctorate from Marquette University Law School in Milwaukee, WI. Caroline is also involved in pro bono work, and while in Milwaukee, she was involved in the Pro Bono Family Law Clinic.
As Chairman of Crescent Hotels & Resorts, Mr. Roskind serves on the Board of Directors and Investment Committee for Crescent Hotels & Resorts and is engaged in Crescent's Acquisition/ Investment Strategy, Fund Management and Investor Relations. He is also Chairman of the Lexington Realty Trust, a real estate investment trust (REIT), and acts as Managing Director of The LCP Group, L.P., a private real estate advisory firm that is a partner and investor in Crescent Hotels & Resorts operating company and assets. The LCP Group, with partners, has owned hotel properties such as the Canyon Ranch in Lenox, MA, the King Edward in Toronto, and Hyatt Regency Hotels in Phoenix, Savannah and Washington, DC. The LCP Group continues as the co-general partner of the partnership, which owns the Lowes Ventana Canyon Resort in Tucson.
Mr. Roskind received his B.S. from the University of Pennsylvania and is a Harlan Fiske Stone Graduate of the Columbia Law School. He is also the founder of the Babies Heart Fund, which supports the pediatric cardiology unit at New York Presbyterian Hospital.
Laura Warner is Senior Vice President of Human Resources at Crescent Hotels & Resorts in Fairfax, Virginia. With over 15 years of diverse management experience in the hospitality industry, Laura is directly responsible for all aspects of the human resource discipline within the Crescent portfolio. Highly skilled and proficient in all facets of human resources, Laura is a dynamic leader dedicated to developing positive associate relations and exceeding organizational goals.
Laura's involvement in the industry began with the front office, food and beverage, and various operational roles at Marriott International before establishing her career in human resources with Starwood Hotels.
Erica Lipscomb is an experienced hospitality executive with over 25 years of sales, revenue, and operations experience in multiple markets. Erica ensures sales, marketing, public relations, revenue and digital strategies are implemented at the property level to maximize revenue. She focuses on providing solutions to critical issues and opportunities.
Erica began her career with Marriott International in various operational, revenue, and sales positions, including Area Sales Leader for DC. She also has boutique hotel experience as the Area Director of Sales & Marketing for several DC and VA Kimpton hotels. With her diverse discipline background, Erica has the leadership and functional expertise to ensure business goals are met.
Michael brings a wealth of industry experience with over 30 years in food and beverage. He brings a strong background in culinary operations in both the hospitality and restaurant industries. Prior to joining Crescent, Michael held the role of Vice President of Culinary Operations with Sage Restaurant Group, where he was an intricate part in the creation of opening 13 award-winning restaurants and hotels. Michael has direct involvement in property operations, as well as the development and implementation of detailed policies and procedures.
In his role as Senior Vice President of the Crescent Restaurant Group, Michael leads Crescent's food and beverage team within the operations department.
Michael Broadhurst has nearly twenty years of experience leading the growth of profitability for hotels on the property, cluster and regional levels. He has held executive operations positions for third-party hotel management companies under the following flags: Westin, Sheraton, Hyatt, Marriott, as well as award-winning independent hotels. Broadhurst has extensive food and beverage experience with independent and branded restaurant companies. Additionally, he brings a great level of experience managing complex renovation projects, new hotel openings and development.
Broadhurst exemplifies an exceptional ability in repositioning assets while developing short and long-term growth strategies to expand financial positions and strengthen owner relations. He is strongly focused on solutions that exceed strategic objectives, all while driving brand performance, increasing associate moral and satisfaction.
Jeanette brings over 25 years of experience in hotel revenue strategy, sales and catering to Crescent Hotel & Resorts and is responsible for guiding hotel revenue management strategies to maximize RevPAR and train property level sales and revenue managers in her portfolio of Crescent hotels.
Jeanette's hospitality career began with Swisshotel working in all operating departments and learning the hospitality business from the ground up as a co-op student. Jeanette followed up this learning experience with formal training from Constellation College of Hospitality in Toronto, Ontario. This led to a full-time position with Sheraton in catering sales. This successful role led her to the Corporate Director of Revenue Strategy role with Crescent Hotels & Resorts, covering our Canadian Portfolio. Now Jeanette leads our Canadian portfolio sales and revenue leaders as Vice President of Sales & Revenue Strategy.
Michael has over 25 years of senior technology leadership experience within the hospitality industry. Before joining Crescent, Michael was the Vice President of Technology for Giordano's in Chicago after holding the Chief Technology Officer position at Highgate Hotels. Prior to that, Michael was the Chief Technology Officer at Joie de Vivre Hotels in San Francisco. Michael has also held the IT Director position at Sage Hospitality.
In Michael's role with Crescent, he heads up all technology operations for both corporate and hotels, as well as cyber security, privacy and compliance. Additionally, Michael is responsible for continuous improvement of the technology platforms used a Crescent. Michael studied at Metropolitan State University in Denver, Colorado.
Kelli has held the Vice President of Sales and Marketing position with Crescent since 2014. She has more than 25 years of executive management experience in resorts, urban and suburban properties with world-class brands such as Starwood, Marriott, Hilton, IHG, and Wyndham, supporting several large Crescent convention properties. Kelli specializes in coaching and leading high-performing teams to achieve top-line results through direct sales and marketing initiatives.
Earlier roles within Crescent included oversight of multiple properties in Florida and other southeastern locations as an Area Director of Sales and Marketing. Prior to joining Crescent, over the span of about 12 years, Kelli held various sales leadership positions with Starwood Hotels. Additionally, she headed up sales system integration for Wyndham Hotels & Resorts early on in her career. Kelli holds a Bachelor's Degree in Business and Organizational Communications from the University of Akron.
Maureen O'Brien is a hospitality professional with more than 20 years of sales and marketing experience and over 25 years in the hospitality industry. Her specialty is on branded and independent, Lifestyle Hotels & Resorts with experience that spans over the course of her twenty-five-year career.
As the Sr. Vice President of Sales & Marketing for the Lifestyle Division, Maureen's focus is on driving optimal sales results, innovative marketing strategies and a collaborative approach in working with and developing individuals and teams to reach their professional and personal goals.
Over the course of Maureen's career, she has successfully repositioned underperforming hotels, opened new hotels, successfully transitioned brand transitions and overseen hotels in the United States, South America and the Caribbean. She led teams in recreating lifestyle brands, created new Lifestyle transitions hotels, opened new hotels, completed brand transitions, repositioned distressed assets and has overseen hotels and resorts throughout the United States, Caribbean and European markets as well as development projects worldwide.
Prior to joining Crescent Hotels & Resorts, Maureen held Senior Vice President, Vice President, Regional and Director of Sales & Marketing for a variety of brands and hotel companies. Maureen holds a bachelor's degree in hospitality management with a minor in Economics from Southern New Hampshire University. Maureen completed a Global Leadership Certification from the Warton School of Business.
Pamela Mathiowetz has worked within the hospitality industry over the last 27 years, where she began in hotel operations, spanning front office, finance, revenue management and executive hotel leadership. Her experience also includes the analytic eye required for Feasibility and Investment Analysis, including tenures with both HVS International and Hilton Corporate.
Pamela also spent more than 10 years in hotel asset management, where she worked to drive value-add initiatives, renovation and branding projects, asset positioning, and return overall profitability.
Pamela draws upon her experience to maintain a wide-lens focus to best represent both hotel management and owner perspectives and goals. She brings a comprehensive perspective that well-supports the needs of hotel operations, returning value for hotel assets and the team members she supports.
Craig has over 18 years of experience in hotel operations, reservations, sales and revenue management. Craig is responsible for leading an energized revenue management organization dedicated to achieving top and bottom-line revenue and gaining market share by implementing strategic initiatives focused on delivering results and developing best-in-class revenue management talent for his portfolio of properties. Craig's hospitality career began with Intercontinental Hotels Group in Kingston, Jamaica working in all operating departments and learning the hospitality business from the ground up with progressive promotions enabling him to master the revenue management discipline.
Craig joined Crescent Hotels and Resorts in 2009. Prior to being promoted to Vice President of Revenue Strategy, Craig held roles such as Corporate Director, Regional Director and Area Director of Revenue management. In his role as Vice President of Revenue Strategy, Craig has direct oversight for 15+ hotels within the portfolio and leads a team of above property corporate and area directors of revenue and on property directors of revenue.
Prior to joining Crescent, Craig held roles as Director of Revenue Management for the Willard Intercontinental in Washington DC, Intercontinental Harbor Court Baltimore, Intercontinental Cleveland Hotels and the Liaison Capitol Hill Washington DC, an Affinia property. Craig attended Wolmers Boys School in Kingston, Jamaica and studied Business management.
Craig enjoys spending family time and watching soccer and basketball on his off days.
Joanne is a creative and innovative restaurant and bar expert, business executive and leader experienced in running multiple high-volume, multi-concept restaurants and achieving top-performing results. Joanne comes to us from a diverse background in the restaurant industry, where for the last ten years, she has successfully run her own restaurant group in the DC and Maryland areas. She is an expert in developing new concepts and providing unique customer experiences.
Prior to that, she spent her career in corporate finance, with prominent roles at Pricewaterhouse Coopers and The Corporate Finance Group. Her unique experiences will help her to work with the Crescent outlets to achieve even greater results and will be a great addition to our culinary team.
As Vice President of Project Management & Engineering for Crescent, Chris oversees a project management team that handles cyclical renovations and change of ownership PIP's. Chris also oversees a capital engineering team, who are deployed to Crescent hotels to assist with major capital projects and preventative maintenance programs. Lastly, Chris also works directly with Crescent's procurement and purchasing teams, responsible not only for procurement at all Crescent hotels but also procurement for all renovations handled in-house.
Prior to Crescent, Chris was Vice President of Project Management at Solid Rock Asset Management, where he oversaw all change of ownership PIP's. Prior to Solid Rock, Chris started his tenure with Pillar Hotels & Resorts, an affiliate of Goldman Sachs, as a Project Manager running renovation projects. Chris worked his way up to Senior Project Manager and finally VP of Project Management, where he oversaw a PM team that ran all cyclical renovations for Pillar's three portfolios of hotels. He also oversaw a team handling all refinance requirements for portfolios going through restructure, ranging from 130-150 assets each. Prior to Pillar, Chris was Construction Manager for Woodbine Development Corporation, where he ran all major capital and renovation projects for Woodbine's TX-based assets, including Hyatt Hill Country Resort & Spa, Hyatt DFW Airport, and Lost Pines Resort & Spa. Chris has a B.A. from Stephen F. Austin State University.
Suzie Balling is a hospitality professional with nearly 10 years of revenue management experience in property-level and area roles. Her skills are highlighted in revenue optimization, distribution strategy, forecasting/budgeting, digital marketing, and multi-brand expertise. With a strong emphasis on revenue generation and market intelligence, Suzanne assists with the overall strategy for a portfolio of hotels with annual room revenues exceeding $90 million.
Suzie is a Hilton systems expert, currently holding certifications for all property and revenue management systems, with Administrator level on most. Previous experience at two full-service hotels located less than one mile from the Ohio State University provides her with additional insight into the balance of business mix needed for such locations. She has also been involved with the opening of a full-service Hilton product and multiple property transitions, which further serve as an asset for strategies during shifting demand periods.
Suzie holds a Bachelor of Science degree in Hospitality Management from the Ohio State University.
As Vice President of Business Development & Client Relations, Lily is responsible for identifying management opportunities and leading Crescent's RFP efforts for major clients and institutional developers. Lily is also responsible for managing Crescent's relationships with existing and prospective clients, all major brands, advisors, and brokers. Lily's experience and expertise support Crescent's efforts through developing new strategic relationships and maintaining existing relationships with key individuals within the industry.
Lily has been with Crescent since 2011 and holds a B.S. in Business Administration/Finance from the University of Mary Washington, where she graduated Magna Cum Laude.
Julie joins Crescent Hotels & Resorts with over 25 years of progressive experience in both human resources and the hospitality industry. Through her career, she has been able to hone her skills as an influential and impactful human resources leader. In her most recent role with Accor Hotels, Julie was responsible for over 22,000 associates over the span of 100 locations and six countries. While there, she was a driving force behind their organizational readiness, talent & culture initiatives, and the launch of their new HRIS system. Prior to her role at Accor, Julie spent multiple years at Marriott International as their Market Director of Human Resources.
In addition to her impressive experience, Julie also holds a master's degree in human resources as well as her certification from the Human Resources Professional Association.
Lorraine brings Crescent Hotels & Resorts more than 20 years of experience in spa and resort operations, having overseen a $42 million portfolio of eight hotels and six spas with flow-through averaging 55-60%. She has created and implemented operating procedures including conceptual build and design, strategic marketing plans, financial performance, training, procurement and new business development, resulting in a collective 34.9% profit.
In addition to establishing key alliances with vendors, her guidance includes in-depth overviews of interior design, build requirements, equipment specifications, marketing development, training and financial models, and tools to forecast accurate revenues and costs for profitability.
Lorraine served as Area Director of Golden Door Resort Spas, for which she opened the Boulders Resort Spa that Travel + Leisure ranked #7 in North America during its first year. Annual revenues exceeded $6 million with a profit margin of 32.5%. She began her hospitality management career at The Arizona Biltmore as Spa Director, where she increased annual revenues to $5.2 million and increased profit margin to 37.2% while achieving the ranking of Arizona's #1 spa.
A University of Massachusetts/Amherst graduate with a degree in Hotel, Restaurant and Travel Administration, Lorraine has served as a member of the ASU Spa Advisory Board since 2002, assisted the ISPA Educations Task Force, and volunteers for PBS Arizona.
With over 20 years of experience in hotels sales, operations and marketing, Jeanne oversees incoming and outgoing hotels as well as new builds. Jeanne is responsible for onboarding, culture building, and implementing strategies identified through our business development department.
Jeanne's hospitality career began with Four Seasons Hotels in food and beverage management, followed by 12 years with Guest Quarters, Doubletree Hotels and Hilton Corporation as Director of Sales & Marketing. She developed and served as president of Hospitality SOS, Inc., and for six years served as Director of Sales for TravelCLICK, growing her regional territory portfolio from 20 to over 200 hotels with over $1.1M in revenue. Her educational background includes a B.S. degree from the Hilton College at the University of Houston and an MMA in Tourism Planning from the California University of Pennsylvania. She has also completed the S.H. Darrow Leadership program, the Professional Convention Management (PCMA) certification course and is a certified instructor in the Professional Selling Skills Program (PSS). Jeanne is a member of the ABA, NTA and SYTA, and has served on the Board of Directors of Radnor's A Better Chance (ABC), the Board of Directors of the Radnor Educational Foundation (REF), as the Radnor PTO President and as a member of the Pennsylvania Tourism and Lodging Association.
Adam Nemirow is a hospitality professional with nearly 10 years of revenue strategy experience and over 20 years in the hospitality industry. With over 15 years also being spent in operations and personnel management, Adam has keen insight into how total hotel revenue strategies impact the bottom line. His career has been highlighted by leading full-service branded properties in both urban and suburban markets across the US, but his unique understanding of commercial strategy compliments any asset.
As Vice President of Revenue Management, Adam shares his wide breadth of experience and knowledge with a high-achieving team of revenue strategists who consistently meet and exceed targeted KPIs. Adam's incorporation of digital optimization and marketing tactics ensures that his team is maximizing both visibility and guest capture throughout the booking funnel, thereby leading to a healthy mix of segmentation and retail efficiency.
Over the course of Adam's career, he has both opened and transitioned multiple properties, led underperforming assets to become market leaders. He has overseen properties in many of the Top 25 US Markets, in scale from 100 to over 1600 keys. Adam is Crescent's Marriott systems expert and has foundational relationships with several of Marriott's revenue leaders.
Adam joined Crescent Hotels & Resorts in 2017 as an Area Director of Revenue Strategy and has since been promoted to both Corporate Director and Vice President. Previously, Adam held various Director roles with brands such as Marriott and Hyatt, as well as franchise management companies. Adam holds a degree in Recreation Administration/Systems Management from San Diego State University.
As Vice President of Sales and Marketing, Mike Rayburn brings over 20 years of diverse experience in hotel sales, operations and marketing. Mike is responsible for leading strategic sales and marketing initiatives focused on delivering results to his portfolio of Crescent properties primarily based on the West Coast.
Mike's hospitality career began with Marriott International, working in all departments and getting to learn every aspect of the business. Over the past 20 years, Mike has specialized in sales and marketing, leading award-winning teams in CO, CA and WA. Most recently, he was Area Director of Sales & Marketing with Two Roads Hospitality, overseeing a collection of prestigious independent properties in the Pacific NW, including Suncadia Resort. Prior to that, Mike was Director of Sales and Marketing with Sage Hospitality, overseeing key assets in the portfolio. In addition to Independent Hotels, Mike has extensive experience in a variety of brands, including Marriott, Renaissance, Hilton, Embassy Suites, Doubletree, Sheraton and Westin.
Mike attended Purdue University and studied Restaurant, Hotel, Institutional and Tourism Management.
Heinz started his hospitality career in his native country Austria. With over 30 years of experience in various disciplines within the hospitality industry, he is passionate about providing high levels of guest satisfaction.
Serving as Vice President of Operations, Heinz oversees several branded and non-branded properties throughout Canada. Heinz joined Crescent in 2009 as Area General Manager and General Manager of the Cambridge Hotel and Conference Centre. Prior to Crescent, Heinz was the General Manager of Club Operations at the Toronto Board of Trade. He has a vast food and beverage background serving as Director of Food & Beverage for Novotel, Holiday Inn Select, Valhalla Inn and Sheraton Gateway.
Heinz has solid people management skills, including recruitment, employee relations, contract negotiations, union negotiations, training development and performance management. A hospitality professional who understands the importance of "getting it right the first time."
Carrie has held the Vice President of Revenue Management position for the past five years, guiding and training her properties in revenue management and forecasting strategies. She specializes in Starwood revenue systems and oversees a multi-branded portfolio of hotels.
Carrie has been part of Crescent's revenue management team for the past nine years. Her experience has mastered the efficiencies of independent platforms and major brands such as IHG, Marriott, Starwood, Hilton and Hyatt Hotels, as well as Lifestyle Hotels/Resorts. Additionally, she has experience with hotel transitions, pro formas and due diligence. Carrie originated from Crescent's Sheraton Tampa Riverwalk as the hotel's Director of Revenue Management, where she was quickly recognized as an Area Director of Revenue Management and was given a portfolio of multi-branded hotels.
Other positions she has held within the company have been Corporate Director of Revenue Management. Carrie also has experience in other disciplines, including sales and marketing, ecommerce, and front office. Carrie holds an Associate Degree in Accounting from the International Business College, Indianapolis.
As Vice President of Risk Management, Rodney has oversight and responsibility of the Risk Management Function including procurement and management of property, casualty, terrorism, management liability, pollution and cyber insurance policies, risk financing, expense allocation, risk control, safety management, as well as claim and litigation management including property losses, workers' compensation, general liability and auto liability.
Prior to joining Crescent in 2019, Rodney was Director of Risk Management for Delaware North Companies, Incorporated, where he was responsible for all aspects of the Risk Management and Insurance Programs for both domestic and international operations. Rodney earned a bachelor's degree in Occupational Health and Safety Management at Slippery Rock University in Pennsylvania. He also received a Chartered Property and Casualty Underwriter (CPCU) designation from the American Institute for Property and Casualty Underwriters.
A 25-year industry veteran with 14+ years of executive management experience, Lois has worked with world-class hotel brands (Hilton, Marriott, IHG and Starwood) as well as with independent hotels and resorts, including Hilton Times Square, Sun Valley Resort and the Sheraton Kona Resort & Spa.
Lois has worked as Director of Sales & Marketing with multiple hotel oversight and has held regional and senior-level sales positions with several management companies. She specializes in the strategic development and tactical implementation of revenue-driving sales and marketing initiatives with the goal of achieving top-line results and building, coaching and leading high-performing sales teams.
Andrew Jones is a hospitality professional with nearly 10 years of revenue management experience at property-level and area roles and has been with Crescent Hotels and Resorts since 2017 as the Vice President of Revenue Management Integration.
Andrew's focus, along with his sales, digital and operations integrations partners, is to transition existing hotels into the Crescent portfolio, with a focus on providing support in three areas: personnel and team deployment, systems and standards, and revenue generation strategy.
Andrew has been involved with the opening of a full and select-service Hilton, Marriott, Hyatt and Independent product, as well as conversion projects that transitioned hotels from independent to branded.
Andrew is a Multi-Brand systems expert, currently holding certifications for property and revenue management systems for Hilton, Marriott and Hyatt, as well as multiple independent platforms. His direct management market experience includes Providence RI, Suburban Boston and Philadelphia, New York, NY, Scottsdale AZ, and Bellevue WA, with direct management overseeing hotels in Airport, City Center, Suburban, Resort and Destination locations.
Andrew holds a Bachelor of Science degree in Business Administration from The College At Brockport State University Of New York and a Masters in Hospitality Management from Cornell University.
Olivier Rochefort has over 25 years of experience in hotel management with a proven track record in operations, revenue management, new-opening, repositioning and turnaround. As Vice President of Operations, Olivier provides leadership to hotel executive teams and manages brand and owner relations for Crescent Hotels & Resort's Canadian portfolio, which includes Marriott, Hilton, IHG branded and independent properties.
Prior to his current role, Olivier served as Regional Director and General Manager with Crescent and also held various hotel leadership positions at full-service upscale properties in North America, Europe and Asia with global brands such as Westin, Fairmont, Sheraton, Radisson Blu and Nikko. Olivier attended Université du Québec à Montréal (Canada) and Université de Toulouse Jean Jaurès (France), graduating in Business Administration and Hotel & Hospitality Management. He resides in Toronto with his wife and son.
Jonna Helm is a hospitality professional with nearly 20 years of revenue management experience and over 25 years in the hospitality industry. Her specialty is on branded and independent, Lifestyle Hotels & Resorts with experience that spans over the course of her twenty-year career.
As the Vice President of Revenue Strategy for the Lifestyle Division, Jonna focus is on delivering profitability through a hands-on approach in developing and mentoring a team of revenue management professionals; in-depth evaluation of market intelligence and data analysis and instituting strategic revenue optimization plans and actions to drive results and maximize RevPAR.
Over the course of her career, Jonna has successfully opened new hotels, completed brand transitions, repositioned distressed assets and has overseen hotels and resorts throughout the United States, Caribbean and European markets.
Prior to joining Crescent Hotels & Resorts, Jonna held Regional Vice President and Senior Director roles with various management companies. Jonna holds a Master of Business Administration in Hospitality Asset Management and Property Development from the University of Denver.
Paul has over 25 years of experience in hospitality accounting, and as Vice President of Corporate Accounting is responsible for the accurate and timely reporting of financial results, along with overseeing the accounting, cash management and internal controls for the portfolio. Paul has expert knowledge of the uniform system of accounts for the lodging industry as well as strong familiarity with current PMS, POS and back-office accounting systems. Prior to his current role, Paul has served Crescent Hotels & Resorts as Corporate Controller.
Prior to joining Crescent Hotels & Resorts, Paul was Vice President of Finance and General Manager for Columbus Hotel Holdings, LLC who operated an upscale large convention hotel in Columbus, Ohio. Prior to Columbus Hotel Holdings, he served as Corporate Controller for Fidelity Management Corporation, a Hotel Management Company which grew from five to eleven hotels and two restaurants under his leadership. Prior to Fidelity, Paul was Controller and CFO of the publicly traded Republic Oil Company, which grew from nine locations to 32 gas and convenience store locations.
Heather has over 28 years of experience in the hospitality industry with an extensive background in hotel accounting and transitions. Her expertise in transitions and training has sent her around the world to Ireland, Belgium, United Kingdom, India, Russia and Canada. With her knowledge of multiple brands systems and accounting systems, she has been an integral part in the transitioning of small boutique hotels to large-scale portfolio transitions.
Prior to joining Crescent, Heather held the role of Vice President of Hotel Finance & Transitions with Interstate Hotels & Resorts, where she had oversight of both select and full-service hotels.