Management Services

In order to ensure greater occupancy with increased sales and revenue year after year, every hotel and resort requires a unique marketing plan. With Crescent, you will achieve maximum return on your hotel investment through our meticulous and long-standing approach to sales and marketing. We construct a custom marketing strategy designed around the unique needs and opportunities at your property that includes direct sales, revenue management and eCommerce, digital advertising and social media and global sales. The foundation of our continued success is proven - and you will reap the rewards of our results-driven and highly qualified team.

Revenue Management & eCommerce

• Revenue Management Services
  • Brand Specialists
  • On Demand Systems Training
  • Strategy Audits and Implementation
  • Data Analysis, Interpretation and Execution of Strategies
  • System Audits
  • Pre-Opening, De-Flagging and Re-Flagging
  • Asset Due Diligence
  • Career Path Focus
• eCommerce
  • Website Audits
  • Social Listening Monitoring
  • Application and Program Trainings
  • Online Channel Content and Graphic Monitoring
  • Digital Marketing Contribution, Reporting, Analysis and Strategy
  • Due Diligence for Online Space Applications

Direct Sales

• Guidance of Marketing-Plan Development and Execution of Revenue Enhancement Strategies
• Development and Implementation of Marketing and Advertising Campaigns and Materials
• Extensive and Proprietary Sales Training Programs
• Application of Tools and Systems for Effective Tracking and Implementation of Strategies
• Focus on Shifting Share through Evaluation of Competitive Intelligence
• CresLeads – a Proprietary Cross Sell Program
• Brand Maximization
• Vendor Relationships/Preferred Pricing
• Recruiting and Development of Qualified Sales Leaders

Digital Advertising & Social Media

• Dedicated Corporate eCommerce Team
• Industry Trends and Best Practices
• Brand Liaison
• Search Engine Marketing & Display Advertising
• Social Media Strategy & Best Practices
• Reputation Monitoring and Management
• Ongoing Training and Informational Webinars

Global Sales

• Established relationships with Fortune 500 Companies
• Brand Maximization
• Mega Agency Presentations
• Trade Show representation
• Memberships and Affiliations:
  • GBTA, Global Business Travel Association
  • SGMP, Society of Government Meeting Professionals
  • NTA, National Tour Association
  • OMCA, Ontario Motor Coach Association
  • SYTA, Student Youth Travel Association
  • ABA, American Bus Association
  • IGLTA, International Gay and Lesbian Travel Association
  • TAG Approved Accommodations Program
  • Tourism Cares, we are a NTA strategic partner in philanthropy awarding grants, scholarships, and participate in volunteer programs preserving treasured natural, cultural and historic sites.

If you are not satisfied with the performance of your property, contact Crescent Hotels & Resorts for an audit of your current revenue enhancement strategies and we will provide recommendations at no obligation. We look forward to working with you.

The success of your hotel is contingent upon a seamless integration of every point of contact, from guest services and associate interactions, to market factors affecting your overall business plan. At Crescent, our hotel management and operations programs are efficient and time-tested. Along with an intricate knowledge of market dynamics and hands-on hotel management tactics, Crescent Hotels & Resorts focuses on asset preservation, helping you surpass guest and investor expectations, and ensuring your hotel runs at optimal levels. At Crescent, our team members will:

• Work as an extension of your hotel ownership to execute a sound business plan
• Provide hands-on, professional hotel and resort management services
• Deliver superior financial performance while improving asset value
• Create a positively-charged work environment where associates can flourish

Hospitality Financial Management

Your hotel’s profitability begins and ends with your balance sheet. At Crescent Hotels & Resorts, we specialize in sound financial management for the hospitality industry, ensuring efficient financial operations through our centralized accounting services. Our experienced team interprets and delivers actionable financial intelligence, in order to guarantee maximum profitability, and ultimately improve property value, based on superior financial performance. Crescent’s cloud-based financial services set us apart from other hospitality management firms and cater to the following extensive transaction processing and financial reporting needs:

Financial Reporting

• Profit/Loss Statement and Balance Sheet
• Balance Sheet Account Reconciliations
• Bank Reconciliation, Statement of Cash Flow, and Analytical Analysis

Accounts Payable

• Vendor Invoices
• Utilities Management
• Loan Payments
• Partner Distributions
• Electronic/ACH Payment
• Check Registers
• Open Liability Reports
• Vendor Aging

Payroll Processing

• Centralized Data Collection
• Payment Processing
• Third-Party Tax Filing and Compliance
• Employment Verifications
• W-2 Reporting

Sales Taxes

• Local/State Sales Tax Filing
• Assistance in Managing Sales and Use Tax Audit

Treasury Management And Management Of Cash Flow

• Weekly Monitoring of Account Balances
• Monthly Cash Flow Projections
• Assistance with Banking Relationships

Fixed Asset Reporting

• Maintaining Fixed Asset Ledger
• Tax, Book and AMT
• Preparation of Depreciation Schedules

Crescent understands the importance of maintaining a successful and responsible hotel while reaching your bottom-line goals. Our approach to Risk Management goes beyond traditional solutions to create substantial value and provide meaningful savings. We consistently work in tandem with our broker as a claims advocate to ensure the best possible outcome for every claim, whether property or liability. To ensure you and your hotel are adequately protected, all general liability and property coverage are both loan and franchise compliant.

Due to the portfolio nature of our program, you will gain greater market access, lower your costs, and achieve decreased deductibles. For specialty policies, Crescent Risk Management will work with our broker to tailor asset specific coverage to the exposure and client needs. The foundation of our comprehensive property and liability insurance program includes the following coverage:

Property coverage:

• Blanket Replacement Cost Coverage
• Catastrophic Losses Coverage Including Earthquake and Flood
• Boiler and Machinery Coverage
• Business Income Coverage Including an Extended Period of Indemnity
• Ability to Roll Properties On and Off the Program Mid-Term (Pro-Rata)
• 24-Hour Claims Reporting. Includes Claims Advocacy Provided by Crescent Risk Management and Our Broker
• A-Rated Carriers

Casualty Coverage:

• Dollar One Coverage for General Liability, Liquor Liability & Auto Liability
• Excess/Umbrella Insurance Coverage
• Blanket Waiver of Subrogation—When Required by Contract
• Broadened Contractual Liability Language
• 24-Hour Claims Reporting. Includes Claims Advocacy Provided by Crescent Risk Management and Our Broker
• A-Rated Carriers

While information resources have long played a crucial role in successful hotel operations, improving productivity is the primary role of Information Technology in the hospitality industry. At Crescent Hotels & Resorts, our dynamic team of IT professionals evaluates your current services to determine areas for improvement including telecommunications, credit card processing and overall IT maintenance. We can then streamline your operations through our web-based offerings and alliances with nationally-recognized companies.

Telecommunications

From standard telephone service, cell phones, voicemail and call accounting to high-speed Internet and PBX switches, our telecommunications department reviews all invoices for potential discrepancies, and sets up the optimal national long-distance and/or local rate plans for your hotel or resort. Our technicians also work with vendors to coordinate the installation and/or repair and maintenance of your telecommunications equipment.

Information Technology

Our IT department thoroughly reviews all your hotel or resort’s Information Technology requirements and coordinates the purchasing, implementation, and equipment maintenance at the property level. IT issues related to franchisees, such as PMS reservations and point of sales (POS) systems, are coordinated with vendors or franchisors to reach positive resolutions.

Website Development & Optimization

Your online presence is the cornerstone of your sales and marketing efforts. At Crescent Hotels & Resorts, we optimize your website through captivating content and design, search-engine placement strategies and integrated online marketing efforts to achieve maximum visibility and sustained revenue growth for your property.

Time & Attendance

Crescent installs our fully-integrated time and labor management system at your property, coordinates training, and maintains this web-based application.

Credit-Card Processing

Crescent’s merchant processing platform leverages its portfolio volume to deliver competitive fees and services of the top nationally recognized merchant processors. We also work with your associates and the processor to monitor and ensure the qualifications of all transactions and compliance with Payment Card Industry standards.