Phoenix Landmark Earns AAA Four Diamond Designation, Unveils Full Resort Transformation
PHOENIX, Arizona - October 26, 2026 - Hilton Phoenix Resort at The Peak, a longtime Phoenix hospitality landmark, announces its official rebrand as The Peak Phoenix, a Hilton Resort, and will continue to remain part of the Hilton and Crescent Hotels & Resorts portfolio. The rebrand arrives at a major milestone as the resort completes its dramatic $100 million repositioning with the opening of the Agave Tower and Agave Courtyard, formerly the North Tower, the brand-new Spa & Fitness at The Peak, featuring The Peak Pool & Bar, a new adults-only outdoor oasis, updated meeting venues, and more. The result is a bold, refreshed new guest experience that carries forward the history and character that have made the property an iconic destination in the Phoenix market.
The property's transformation has unfolded in a series of phases since Pivotal Group acquired the resort in late 2024. Phase One, unveiled in April, introduced the Ocotillo Tower (formerly the South Tower) with all-new suites. It also brought The Pantry, a grab-and-go market serving Starbucks coffee, and The Living Room, a social hub and lobby restaurant with a variety of seating areas and fire pits designed for connection and pause. Phase One also introduced brand new poolside cabanas at the resort's famous and newly named, The Peak Water Park.
The final phase introduces the now fully open and operating Agave Tower and Agave Courtyard, along with the Palacio Building, a flexible, 5,900-square-foot, state-of-the-art mountainside meeting and event space with sweeping views of the city. The transformation will be complemented late fall with the opening of Emberance, the resort's brand-new signature live-fire Southwest restaurant, and The Garden at the Peak, the stunning outdoor wedding and event lawn framing picturesque, Piestewa Peak.
"When we set out to reimagine the hotel, we knew the transformation deserved a new resort name to match," said Julia Najafi, Vice President and Principal of Pivotal Group. "The Peak honors everything in this property's history and story while embracing who we are becoming: an elevated destination where art, design and hospitality meet to create a vibrant pinnacle of desert style and elevated experience for our guests."
Like the Ocotillo Tower, the Agave Tower also offers 224 completely upgraded all-suite accommodations, including larger Ambassador Suites and the resort's largest accommodation, the Presidential Suite. With both towers complete, The Peak now offers 432 total suites on property. The 1,760-square-foot Presidential Suite features sweeping mountain views, multiple bathrooms, two gas fireplaces, an expansive living area and an extra-large soaking tub. The Agave Courtyard also mirrors the Ocotillo Courtyard, with the same climate-controlled amenities for year-round use: retractable shade canopies and a state-of-the-art fan and misting system. The courtyard serves as a one-of-a-kind setting for outdoor meetings and events, as well as guest activations, outdoor games and other special programming.
"Completing this is a milestone we've been working toward with real anticipation, and it marks the moment The Peak truly comes to life," said Dale Moseke, General Manager of The Peak. "Every space, from The Living Room to the Ocotillo and Agave Tower suites and event courtyards to Spa & Fitness at The Peak, was fully reimagined with one goal in mind: to create a place that feels as inspiring as the art and rich, historic Sonoran Desert culture that defines us. We can't wait to welcome travelers discovering us for the first time in addition to reintroducing generations of loyal past guests to our bold transformation.
In addition to all that's new this year, the resort has just recently earned the AAA Four Diamond designation. The recognition strengthens the property's standing in the market and reflects the level of product and guest service The Peak is committed to delivering.
"The transformation of The Peak Phoenix marks an exciting new chapter for this iconic resort," said Michael George, Founder, Chairman, and CEO of Crescent Hotels & Resorts. "With its extraordinary $100 million transformation, enhanced amenities, and prestigious AAA Four Diamond recognition, The Peak is exceptionally positioned to set a new standard for resort hospitality in Phoenix."
About The Peak
Located at the base of the Phoenix Mountains Preserve, The Peak is a landmark all-suite resort offering a blend of Southwestern hospitality, expansive meeting and event facilities, and resort-style amenities. The property features spacious two-room suites, The Living Room lobby bar with all-day menu, Spa & Fitness at The Peak more than 60,000 square feet of indoor and outdoor event space, along with The Peak Water Park, a longtime favorite for visitors and locals alike. Conveniently located near Phoenix Sky Harbor International Airport and downtown Phoenix, The Peak offers a central location and an inviting oasis for welcoming leisure travelers, groups, and event guests to one of the city's most established resort destinations. For more information, visit the property's new website, ThePeakPhoenix.com and visit @ThePeakPhoenix on Instagram and Facebook.
About Pivotal Group
Pivotal Group is a private entrepreneurial investment firm headquartered in Phoenix, Arizona. The firm specializes in building and transforming real estate projects and technology companies as it invests its own permanent capital across multiple sectors, including hospitality, master-planned communities, enterprise software, and communications technology. Pivotal Group works closely with its portfolio management teams to accelerate growth, strengthen operations, and enhance long-term enterprise value.
About Crescent Hotels & Resorts
Crescent Hotels & Resorts is an award-winning, nationally recognized, operator of hotels and resorts with over 120 properties in the United States & Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, Hyatt, and IHG. Crescent also operates a collection of independent and lifestyle properties under the Latitudes Collection umbrella.
Crescent's clients include premier REITs, private equity firms, and major developers. For more information, please visit www.crescenthotels.com and www.latitudesbycrescent.com or connect with Crescent on LinkedIn.
