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Success Stories Test

Turning Strategies Into
Success Stories

  • Success Stories
  • Success Stories
  • Success Stories
At Crescent Hotels & Resorts, we turn opportunities into success stories. Everything we do is designed to grow your business, capture new markets, increase revenue and create extraordinary experiences for guests and associates.

Hotel PUR, a Tribute Portfolio Hotel

33% RevPAR Growth
Key Results
Crescent spearheaded the brand selection, renovation, and pre-opening of the Hotel PUR, with ongoing management of the hotel since 2016. The hotel converted to the first Tribute Portfolio hotel in Canada after a $11M renovation, launching during the Marriott/Starwood merger. Crescent re-negotiated the union contract through a lockout including more favorable terms and turned around the hotel's culture. The hotel sold in 2019 for 4.5x equity and Crescent was retained as Operator. Hotel PUR is a recipient of multiple awards:
  • First Tribute Portfolio hotel in Canada
  • Hotelier Magazine Design Awards
  • Condé Nast Hot List for "World's Best New Hotels"
  • Quebec City Architecture Awards
  • Marriott Canada GM of the Year
RevPAR Growth

$38 (33%)

RevPAR Growth
2Total Revenue Growth

$3.7M

Total Revenue Growth
GOP Margins (subject to union labor)

30%

GOP Margins (subject to union labor)

Highline Vail, a DoubleTree Hotel

120% EBIDTA Growth
Key Results
Crescent was able to identify new opportunities by increasing the property's visibility and implementing new pricing strategies. Leveraging Crescent's existing tools and strategies, the hotel remixed segmentation by pushing for strong Retail business, while reducing substantial OTA business and lower-rated ADR channels. In addition, the team was able to source Group business to fill in mid-week need days. As a result of Crescent's efforts, total Transient room nights increased by 22% and ADR experienced $26 in YOY growth, all the while increasing occupancy 30+ points. Under Crescent's management, the property realized ADR levels it has never historically reached. As a result of this influx of business, Crescent was able to increase GOP by $1.4M and achieve 47% RevPAR growth in 2021, despite the effects of the pandemic.
GOP Growth

62%

GOP Growth
ADR Growth

$26

ADR Growth
RevPAR Growth

$49

RevPAR Growth
2021 YOY GOP Growth

$1.4M

2021 YOY GOP Growth
Room Revenue Growth

22%

Transient Room Night Growth

Horseshoe Bay Resort

32% GOP Growth
Key Results
Upon transition, the Crescent Global Sales team was immediately deployed to drive Group business and implement strategies for off-peak periods. The team modified their strategy in 2020 to boost the capture of transient room nights while increasing rates, resulting in a 17% increase in Transient room revenue YOY. As of 2019, F&B revenues increased by $4.6M since the takeover due to the support of the Crescent F&B team. Revenues in the Golf department have increased annually since the takeover, with peak growth in 2020.

The hotel has been recognized as an AAA 4-Diamond resort, as well as the recipient of prestigious awards including 2019 Condé Nast Traveler "Readers' Choice" Winner, 2019 Golf Digest "Editor's Choice" Winner and 2020 The Knot "Best of Weddings" Winner.
Occupancy Growth

11 pts

Occupancy Growth
GOP Growth

32%

GOP Growth
F&B Revenue Growth

$4.6M

F&B Revenue Growth
Transient Room Revenue Growth

31%

Transient Room Revenue Growth
Golf Revenue Growth 2020 YOY

16%

Golf Revenue Growth 2020 YOY

DoubleTree by Hilton Orlando at SeaWorld

128% RevPAR Growth
Key Results

The Doubletree Orlando SeaWorld has experienced tremendous success through the pandemic and continues to achieve strong financial growth. The Crescent Commercial team has been able to drive significant ADR growth by implementing strategic revenue management objectives and focus on remixing segmentation. By leveraging Crescent's existing revenue management tools and strategies, the hotel has been able to reduce FIT room nights by 38,000 and decrease Opaque room nights by over 3,000. By shifting lower rated business into higher rated ADR segments, the hotel has been able to achieve $14 in ADR growth and experienced $2M in Transient room revenue growth over 2019. The DoubleTree reached a 102.7% RevPAR Index in a high performing market, which is the highest RevPAR index the property has ever achieved.  

Occupancy Growth

42 points

Occupancy Growth
RevPAR Growth

128%

RevPAR Growth
Total Revenue Growth

$18.5M

Total Revenue Growth
Group Room Night Growth

9,665

Group Room Night Growth

The Crescent Advantage

Management Services

Management Services

Our innovative hotel and resort management services provide maximum support and revenue growth. Our hands-on approach focuses on revenue management with brand and vendor relations to grow your asset.
Our Portfolio

Our Portfolio

Explore our portfolio of hotels and resorts in major markets throughout the US and Canada. From luxury destination resorts to urban hotels to premier brands to independent boutiques, we offer forward-thinking strategies.
News & Awards

News & Awards

Check out our press room and latest articles to discover what's new at Crescent Hotels & Resorts. From hotel openings to new strategic concepts to industry awards, stay connected to the Crescent team.
  • Management Services

    Management Services

    Our innovative hotel and resort management services provide maximum support and revenue growth. Our hands-on approach focuses on revenue management with brand and vendor relations to grow your asset.
  • Our Portfolio

    Our Portfolio

    Explore our portfolio of hotels and resorts in major markets throughout the US and Canada. From luxury destination resorts to urban hotels to premier brands to independent boutiques, we offer forward-thinking strategies.
  • News & Awards

    News & Awards

    Check out our press room and latest articles to discover what's new at Crescent Hotels & Resorts. From hotel openings to new strategic concepts to industry awards, stay connected to the Crescent team.