Turning Strategies Into
Success Stories

In December 2022, Ownership engaged Crescent to manage The Inverness Denver. Crescent swiftly executed a seamless transition, delivering immediate operational gains across the 50,000 SF of function space, five F&B outlets, golf, and full-service spa. Crescent also repositioned the property by reviving the Inverness name and aligned it as a soft-branded Hilton resort.

In one year, these efforts drove a 15% increase in TRevPAR and a 22% jump in GOP year-over-year, all while elevating the resort's RevPAR Index ranking to #2 out of 10 hotels. 

In August 2025, Ownership successfully sold The Inverness Denver for over $90 million. Cresent created approximately $20 million in value.

In 2019, Ownership acquired the AAA Four Diamond PGA National Resort and partnered with Crescent to manage the property. Crescent successfully led an extensive $100M renovation of the 360 guestrooms, 60,000 SF meeting space, four F&B outlets, six golf courses, and 40,000 SF spa, ensuring a seamless guest experience throughout the transformation. Crescent drove significant improvements across the P&L from RevPAR and Total Revenues through NOI. 

Ownership successfully sold the property six years later for $425M, a 7.3% cap rate on in-place cash flow. The total value created was $93M. 

Crescent transitioned into the Marriott-managed property in mid-April 2021. In two months after reopening under the Autograph Collection brand, the hotel reached a 198% RevPAR Index, meeting 2019 results under the Ritz-Carlton flag. By year-end 2021, the hotel achieved a RevPAR Index of 207%. RevPAR Index stabilized at 229% in 2023, a 10.6% increase over 2019. 

In addition to topline improvements, Crescent increased Banquets & Catering production by 18% from 2019 to 2023 and renegotiated F&B and B&C departments to streamline and drive maximum profitability for ownership. Crescent's management drove an 8% rooms expense improvement and 30% reduction in A&G expenses. From 2023 vs. 2019, the hotel realized a 34% GOP margin improvement and 56% GOP dollar improvement compared to Marriott management. 

Crescent assumed management in October 2020 and immediately supported ownership in converting the property from Sheraton to Le Meridien. Following the $40 million ($150K/key) renovation and conversion, the hotel has consistently exceeded expectations in both top line performance and profitability, driving substantial value creation for ownership.

Ownership successfully sold the hotel in October 2025. Assuming a 7.5% cap rate against the 2024 and 2019 NOI, Crescent created approximately $54 million in value.

 

Crescent Restaurant Group improved F&B GSS scores without capex nor additional labor/operational changes. Crescent monitors F&B GSS scores across the portfolio weekly. In early Q4 2025, Crescent identified declining F&B GSS scores at both full-service restaurants: El Tapeo Modern Spanish Bar and Kitchen and Longitude 87.

Crescent deployed an F&B impact Leader onsite to stabilize daily leadership and increase employee accountability through targeted menu shifts prioritizing execution; reconfigured dining rooms to improve flow, coverage, and visibility of servers and restaurant leadership; implemented SOPs to strengthen service culture and improve food quality; and established daily line-ups focused on menu knowledge, beverage delivery standards, first offer script & upsell behavior, and prior day wins & opportunities from GSS comments. F&B GSS scores have held in the 80s & 90s months after initial improvement. 

Crescent spearheaded the brand selection, renovation, and pre-opening of the Hotel PUR, with ongoing management of the hotel since 2016. The hotel converted to the first Tribute Portfolio hotel in Canada after a $11M renovation, launching during the Marriott/Starwood merger. Crescent re-negotiated the union contract through a lockout including more favorable terms and turned around the hotel's culture. The hotel sold in 2019 for 4.5x equity and Crescent was retained as Operator. Hotel PUR is a recipient of multiple awards:

• First Tribute Portfolio hotel in Canada
• Hotelier Magazine Design Awards
• Condé Nast Hot List for "World's Best New Hotels"
• Quebec City Architecture Awards
• Marriott Canada GM of the Year