Crescent In The Press

Phoenix Landmark Earns AAA Four Diamond Designation, Unveils Full Resort Transformation 

Hilton Phoenix Resort at The Peak, a longtime Phoenix hospitality landmark, announces its official rebrand as The Peak Phoenix, a Hilton Resort, and will continue to remain part of the Hilton and Crescent Hotels & Resorts portfolio. The rebrand arrives at a major milestone as the resort completes its dramatic $100 million repositioning with the opening of the Agave Tower and Agave Courtyard, formerly the North Tower, the brand-new Spa & Fitness at The Peak, featuring The Peak Pool & Bar, a new adults-only outdoor oasis, updated meeting venues, and more. The result is a bold, refreshed new guest experience that carries forward the history and character that have made the property an iconic destination in the Phoenix market.  

Crescent Hotels & Resorts today announced the promotion of Kristi Kastrounis to Senior Vice President of Digital Marketing. The move underscores Crescent's commitment to developing exceptional talent from within while continuing to strengthen one of hospitality's leading commercial organizations.

Crescent Hotels & Resorts today announced the promotions of Shameka Urquhart to Senior Vice President, Revenue Integrations & New Builds, and Adam Nemirow to Senior Vice President, Revenue Strategy. Both appointments were filled from within Crescent's Commercial organization, underscoring the company's long-standing commitment to developing exceptional leaders and strengthening one of hospitality's leading Commercial organizations from within.

As costs rise and guest expectations sharpen, expansion strategies must evolve from rapid growth to intentional portfolio construction.

Congratulations to JW Marriott Reston Station on being named one of DC Magazine's "Best of City" honorees in the Summer 2026 Best of the City issue

The addition of this AAA Four-Diamond property expands Crescent's Hilton-affiliated portfolio with a premier full-service hotel in one of New Jersey's most sought-after markets

Congratulations to Horseshoe Bay Resort voted as No. 3 Best Resort in Texas.

 Crescent Hotels & Resorts announces the addition of Populus Denver, the award-winning carbon positive hotel, to its growing portfolio under the Latitudes Collection, Crescent's platform for independent and lifestyle properties.

Designed by world-renowned AD100 architecture firm, Studio Gang, Populus Denver is a 265-key lifestyle hotel that has quickly become an iconic landmark alongside nearby architectural masterpieces by I.M. Pei, Gio Ponti, and Daniel Libeskind. Completed in late 2024, the sustainably-forward property has since been named Esquire's 2025 Hotel of the Year, honored by TIME, Travel + Leisure, and AFAR as one of the world's best new hotels, awarded a MICHELIN Key, and named winner of the Bright Ideas Award by Conde Nast Traveler, and Change Makers, Sustainability Award by SKIFT. It sits at the heart of a transformative moment for downtown Denver, supported by a convergence of billions of dollars in public and private investment contributing to the revitalization of Civic Center Park.

Crescent Hotels & Resorts is pleased to announce the addition of Kimpton Hotel Monaco Baltimore Inner Harbor to its growing portfolio of distinguished lifestyle properties.

With the addition of Kimpton Hotel Monaco Baltimore, Crescent deepens its commitment to managing properties that blend historic significance with elevated hospitality. As a leader in branded lifestyle hotels, Crescent is well-positioned to steward the hotel's legacy while enhancing the guest experience across every touchpoint.

Crescent Hotels & Resorts, founded in 2001 by Chairman and Chief Executive Officer Michael Thomas George, has evolved alongside the ever-changing hospitality industry over the years, but its core philosophy has remained consistent. With this stability, Crescent has successfully endured several extreme challenges, ranging from the 2008 economic crisis to the COVID-19 pandemic, and built a diverse portfolio from the foundation that George envisioned at the start. As the company celebrates its 25th anniversary in 2026, George reflected on its legacy and its journey while also looking forward to further growth.

Hilton Phoenix Resort at The Peak, a longtime fixture in the Valley and a destination woven into Phoenix's hospitality history, has unveiled a series of newly completed guest-facing spaces, marking the first phase in a comprehensive reimagining since the Resort's acquisition by Pivotal Group in late 2024.

The updates introduce the Ocotillo Wing, formerly the South Tower, which includes a redesigned lobby and several new social and gathering spaces now open to guests. Together, the enhancements reflect a refreshed, modern approach to the guest experience while maintaining the character and sense of place that have defined the Resort for decades.

For too long, the hotel restaurant existed solely because the building needed one. Guests knew it, locals knew it, and if we're being honest, most of the industry knew it, too. For guests, the hotel restaurant was simply a convenience, a fallback, a place you ended up when you were too tired to find something better. 

That era is over. There has been a cultural and commercial shift with consumers, which forced a simple but powerful reframe: food and beverage as a revenue platform, not an amenity. And the hotels that have not gotten the message yet are paying for it in ways that show up clearly on the bottom line. 

In partnership with William Cole Companies and Abo Empire, a New Mexico family office, Crescent returns to management of this iconic Southwestern resort

SANTA FE, N.M., March 18, 2026 /PRNewswire/ -- Crescent Hotels & Resorts welcomes La Posada De Santa Fe back to its portfolio.

With the addition of this notable property to its collection, Crescent deepens its commitment to preserving landmark hospitality experiences while driving strategic growth. Plans are already underway to enhance and refine the beloved Santa Fe hotel, while remaining true to its southwestern roots and rich cultural connections.

The 248-room JW Marriott Reston Station is an indication that Reston is more than just a techie corridor; it demonstrates how the town continues to become a high-end destination through its living, retail and F&B offerings. Consider the hotel: On the ground floor, The Simon was called out by Eater as a restaurant to know and where one of the standout dishes is the dry-aged duck a la presse—pour deux.

Further expanding its presence in the branded lifestyle segment, Crescent Hotels & Resorts has assumed management of the Renaissance Columbus Downtown Hotel.

Joining Marriott Bonvoy's Tribute Portfolio, the Stunning Beachfront Escape is Set to Open Early Next Year.

Whitestone Companies Selects Crescent to Operate Historic Downtown Hotel.

Set at the intersection of commerce, culture, and comfort, JW Marriott Reston Station makes a bold architectural statement in Northern Virginia's fast-growing corridor.

Kali Hotel and Rooftop has achieved a major construction milestone, as announced by the KPC Development Company. The topping-out ceremony was held on September 10, 2025, to mark the milestone.

The AC/Element Hotel Symphony Park reflects the momentum of Las Vegas' downtown evolution, pairing design-forward lodging with walkable access to convention, culture, and wellness hubs.

Expanding its footprint with another Westin, Crescent leverages deep brand expertise to elevate the guest experience in Mississippi's capital.

The reimagined NH Collection New York Madison Avenue becomes the latest addition to Crescent Hotels & Resorts' growing portfolio

The first Autograph Collection hotel has made its debut in Scottsdale, Ariz., with the opening of The REMI. by Crescent Hotels & Resorts.

Located in the vibrant heart of Honolulu, the Renaissance Honolulu Hotel & Spa is one of the city's newest luxury hotels, offering world-class service and comfort in an iconic tropical setting.

Following significant upgrades, both hotels now offer modernized accommodations and enhanced amenities while continuing to provide exclusive benefits to Hilton Honors members.

Crescent Hotels & Resorts has been selected to manage the NoMo SoHo, a boutique hotel nestled in the vibrant heart of SoHo, located at 9 Crosby Street. 

The Historic San Antonio Property Combines Old World Glamour with Contemporary Luxury

Congratulations to the Williamsburg Inn voted as the #1 Best Hotel In Virginia by US News Travel.

The Marriott Center comprises the all-suite Residence Inn by Marriott Milwaukee Brookfield at Poplar Creek and Courtyard by Marriott Milwaukee Brookfield at Poplar Creek, owned and developed by Wimmer Communities and managed by Crescent Hotels & Resorts.

Guests at participating hotels will be able to select the Beyond Plastic Stay as an option when reserving a room across all booking platforms

The Historic Property Stands as a Bold Testament to the City's Spirit Following a Major Renovation

The travel and tourism industry is undergoing a significant transformation as more companies prioritize sustainability. These efforts are crucial in addressing environmental concerns and promoting responsible travel.

Crescent Hotels & Resorts announced it will manage Hotel Indigo Austin Downtown - University and Holiday Inn Express Austin Downtown University in the heart of Austin's vibrant Red River Cultural District. These additions enhance Crescent's diverse portfolio with properties that capture the essence of Austin's eclectic culture.

Crescent Hotels & Resorts adds the historic NOPSI Hotel in New Orleans to its Latitudes: Lifestyles by Crescent collection. The former headquarters of New Orleans Public Service Inc., NOPSI is listed on the National Registry of Historic Places and is a member of Historic Hotels of America.

Last week Mayfair House Hotel and Garden's on-site restaurant, Mayfair Grill, relaunched with a brand new executive chef, Giorgio Rapicavoli.

Crescent Hotels & Resorts held its seventh annual Commercial Conference this week at the Horseshoe Bay Resort, one of its Latitudes properties outside of Austin, Texas

Crescent Hotels & Resorts announced the management of a pioneering dual-branded hotel development, the AC Hotel by Marriott North Phoenix at Norterra and Element by Westin North Phoenix at Norterra

Crescent Hotels & Resorts has entered into a management agreement with an affiliate of Comstock Holding Companies, Inc. (Nasdaq: CHCI) ("Comstock") covering the JW Marriott at Reston Station.

Crescent Hotels & Resorts proudly announces the grand opening of the Sandbourne Santa Monica, Autograph Collection. With an emphasis on engaging all five senses, Sandbourne Santa Monica is a multisensory retreat and will join the Latitudes: Lifestyles by Crescent portfolio.

Crescent Hotels & Resorts announced management of the development of the dual-branded AC Hotel by Marriott Symphony Park and Element by Westin Symphony Park in Las Vegas. With an opening set for late 2025, the project was celebrated during the groundbreaking ceremony earlier this year, led by developer Jackson-Shaw.

Crescent Hotels & Resorts announced today the addition of the Hotel Republic San Diego, An Autograph Collection, to its collection of West Coast properties within its Latitudes: Lifestyles by Crescent portfolio.

Crescent Hotels & Resorts, the award-winning hotel management company, announced today the addition of The Westin Dallas Park Central to its distinguished portfolio. This North Dallas gem offers an ideal location for guests seeking a blend of contemporary comfort and the vibrant allure of the city.

Crescent Hotels & Resorts, the award-winning hotel management company, announced today the addition of The Source Hotel & Market Hall to its Latitudes: Lifestyles by Crescent portfolio.

Crescent Hotels & Resorts proudly announces its recognition with the prestigious Marriott Serve 360 Award. This distinguished accolade celebrates Marriott partners worldwide who exhibit an exceptional commitment to serving our global community.

Crescent Hotels & Resorts, the award-winning operator of over 120 hotels and resorts, announced today the addition of the Le Merigot Santa Monica to its Latitudes: Lifestyles by Crescent portfolio.

Crescent Hotels & Resorts, the award-winning operator of over 120 hotels and resorts, announced today the addition of the Grand Bay Hotel San Francisco to its Latitudes: Lifestyles by Crescent portfolio. In the heart of Redwood City, where the spirit of Silicon Valley innovation meets the relaxed ambiance of the Bay Area, stands the Grand Bay Hotel.

Located in Northwest Washington D.C., this hotel offers unparalleled service and comfort, catering to the needs of both business and leisure travelers.

Crescent Hotels & Resorts announced the addition of the Ivey Spencer Leadership Centre in London, ON, and the Ivey Donald K. Johnson Centre in Toronto, ON to its Latitudes: Lifestyles by Crescent portfolio. These time-honoured establishments have maintained their status as the go-to destinations for inspired events and conferences.

Grand Lake's Shangri-La Resort took top honors at the June 14 "RedBud Awards Gala" hosted by the Oklahoma Travel Industry Association. The resort was honored as "Outstanding Attraction in Oklahoma.

Crescent Hotels & Resorts, the award-winning operator of over 120 hotels and resorts, announced the addition of The Mission Inn Hotel & Spa to its Latitudes: Lifestyles by Crescent portfolio.

Crescent Hotels & Resorts announced the addition of the Shangri-La Resort & Marina to its Latitudes: Lifestyles by Crescent collection. Located in Northeast Oklahoma at the tip of Monkey Island on the shores of the spectacular Grand Lake, Shangri-La is the jewel of the lake, awarded "Outstanding Attraction in Oklahoma" by the Oklahoma Travel Industry.

Erica Lipscomb, SVP, Revenue Strategy, Crescent Hotels & Resorts shares her thoughts in a special series dedicated to women in lodging by Lodging Magazine. 

MDO caught up with Rob Smith, CFO at Crescent, to discuss an overhaul of the company's technology stack to centralize operations in the name of efficiency.

Debuting as the Bellevue Hotel in 1910, The Marker was reimagined to harmonize its longstanding history of hospitality with the vibrancy of the city's cultural scene today.

Crescent Hotels & Resorts, the nationally recognized operator of hotels and resorts in the United States and Canada, announced that seven of its properties have been nominated for Travel + Leisure's 2023 World's Best Awards. 

The boutique hotel seamlessly blends old-world style, bespoke service, and elegant accommodations and amenities to create an intimate, urban refuge.

The Westin Tempe has received the Westin Opening of the Year Award for 2022 presented by Marriott. The Westin Tempe introduced a new experience to guests and brought the signature hotel chain to a new vibrant location. The property aided in building brand equity by showcasing forward-thinking design and services while executing efficient and thoughtful pre-opening strategies.

Crescent Hotels & Resorts, a nationally recognized lifestyle operator, has added Hilton Denver Inverness to its Latitudes: Lifestyles by Crescent collection.

Crescent Hotels & Resorts, a nationally recognized lifestyle operator, has added Blossom Hotel Houston to its Latitudes: Lifestyle by Crescent collection.

Dawn Gallagher, Chief Commercial Officer at Crescent Hotels and Resorts joins Susan Barry to discuss her dream job and how she plans to continue changing the criteria for success in the most recent episode of Top Floor Podcast, Episode 51: Smoke Ring Contract.

Crescent Founder, President and CEO, Michael George was named to the Virginia 500 2021 Power List of hospitality and tourism leaders by Virginia Business magazine.